What is SEO?
SEO stands for Search Engine Optimisation. If you have a website or social media profile you can find it by searching on Google, but depending on what you search you may be higher or lower in the search rankings.
For example if you searched your business name, you may appear as the first result on Google. If you was to type in: "best business" then you wouldn't even make the first 100 pages. The point is there are a lot less people searching specifically for you by name, and a lot of people looking for the best business.
SEO helps rank you on Google to make your page more trustworthy and relevant to the searcher. This in turn will bring more organic traffic and sales to your website or awareness of yourself/brand.
Keywords are the important words you have on your page or website that will allow people to find what they are looking for. Longtail keywords are longer phrases such as: "How do I do this" that are much more specific.
A general keyword like "best business" will have a lot more Google searches and you will get much more results. This mean the competition is very high for this keyword and you are more likely to be going up against huge websites with really strong SEO that outrank you.
A more specific longtail keyword like "Best business to use in south England" has a lot less searches on Google, but that makes it easier to rank for as you have less pages to compete with.
Keywords are generally found within your profile or website, so you would want to include what you want people to search in the text or titles of your website.
Link building is extremely important for SEO. Links are direct links to your webpage, almost like a recommendation to visit you. Links can be built through having links to your website in the coding of other websites or direct hyperlinks on pages or articles about your business.
The quality of backlinks is very important too. Backlinks on untrustworthy websites will not help as much as one from something highly trustworthy such as a link on Forbes. One good link could be worth 10,000 cheap ones.
How do you rank higher?
Through SEO optimisation by building on relevant keyword to your business, you will improve your google ranking in comparison to others. This can be done by editing your website or through link building. Link building is much more effective as means of growing your rankings through keyword targeting. High quality backlinks can help you outrank your competitors easily for the number one spots on Google search terms.
So why do you need SEO?
Neglecting your SEO optimisation can lead to competitors in your industry taking all your business that you may have got organically if you had worked on it. However if you had put the work in to build solid SEO you can dominate your niche and rank number 1 on searches, thus leading to people looking for an answer to their query or searching for a service finding your website or social media pages.
Googles algorithms and ranking systems change very often, so it is recommended you stay on top of SEO for your website or profile. With Solid SEO you could be pulling in hundreds, thousands or even millions of new leads. Its an ongoing process so constantly building it is recommended and will pay off big if you put the work in.